UXU\
A\X P∈Product Element/
UXU\ A\X P∈ Product Element
/
A thousand tokens in one shot.
A thousand tokens in one shot.
A thousand tokens in one shot.
A\ Photography
A\ Photography
A\ Photography
UXU\ A\X Studio
UXU\ A\X Studio
Professional Creative A\ Photography
Professional Creative A\ Photography
Professional Creative A\ Photography
P∈
Product Element/
Parametric
A\ Photo
These are not strict rules but rather productivity guidelines from industrial to artistic photo production.
P∈
Product Element/
Parametric
A\ Photo
These are not strict rules but rather productivity guidelines industrial photo production
P∈
Product Element/
Parametric
A\ Photo
These are not strict rules but rather productivity guidelines industrial photo production
Photography was, Bauhaus's Foundation #10—It serves as a medium for visual storytelling, adding realism, context, and emotion to design projects. It is a critical asset in digital areas like web app, advertising, editorial layouts, branding, and of course: A key component to build the A\'s corpus today.
At this current time, it is been technically "discontinued" as career but, its technical principles remains alive in a very technical multi-dimensional semantic way of complexity. Great photography has a language itself, and, as a language, it has its own rules and principles. Here are, a few of the rules that I truly mastered several years ago in my career foundation while I was a kid.
Photography was, Bauhaus's Foundation #10—It serves as a medium for visual storytelling, adding realism, context, and emotion to design projects. It is a critical asset in digital areas like web app, advertising, editorial layouts, branding, and of course: A key component to build the A\'s corpus today.
At this current time, it is been technically "discontinued" as career but, its technical principles remains alive in a very technical multi-dimensional semantic way of complexity. Great photography has a language itself, and, as a language, it has its own rules and principles. Here are, a few of the rules that I truly mastered several years ago in my career foundation while I was a kid.
A\ 7-Point
system
Phocus Mobile2
[HNCS]
Hasselblad Natural Colour Solution
A proprietary color management system designed by Hasselblad
to produce authentic, true-to-life colors with smooth transitions,
mimicking human eye perception without requiring specialized scene profiles.
It is built into the A\-powered sensor calibration and processing of
medium-format cameras, particularly for the X and H systems to
establish a photo-editing workflow.
A\-powered
Photography
Is not typically considered
a Design Element
in the traditional sense
[like line, shape, color, etc.], but,
A\ 7-Point
system
Phocus Mobile2
[HNCS]
Hasselblad Natural Colour Solution
A proprietary color management system designed by Hasselblad to produce authentic,
true-to-life colors with smooth transitions, mimicking human eye perception without requiring specialized scene profiles. It is built into the sensor calibration and processing of
medium-format cameras, particularly for the X and H systems to
establish a photo-editing workflow.
A\-powered
Photography
Is not typically considered
a Design Element
in the traditional sense
[like line, shape, color, etc.], but,
A\ 7-Point
System
Phocus Mobile2
[HNCS]
Hasselblad Natural Colour Solution
A proprietary color management system designed by Hasselblad to produce authentic, true-to-life colors with smooth transitions,
mimicking human eye perception without requiring specialized scene profiles.
It is built into the sensor calibration and processing of medium-format cameras, particularly for the X and H
systems to establish a
photo-editing workflow.
A\-powered
Photography
Is not typically considered
a Design Element in
the traditional sense
[like line, shape, color, etc.], but,
—It is an essential visual tool used in design. The 7-Point System and Principles of Photography, often referring to either the elements (building blocks) or Principles (rules of design as well) of composition, generally include Light/Shadow, Line, Shape, Form, Color, Texture, and Space. Alongside design concepts like Balance, Contrast, Emphasis, Movement, Pattern, and Unity, all working together to create impactful images by guiding the viewer's eye and adding visual interest.
—It is an essential visual tool used in design. The 7-Point System and Principles of Photography, often referring to either the elements (building blocks) or Principles (rules of design as well) of composition, generally include Light/Shadow, Line, Shape, Form, Color, Texture, and Space. Alongside design concepts like Balance, Contrast, Emphasis, Movement, Pattern, and Unity, all working together to create impactful images by guiding the viewer's eye and adding visual interest.
[ A\1Ps White Balance ]
LIGHT/SHADOW. Getting colors accurate. [Balance, Contrast, Emphasis, Movement, Pattern, Unity, and A\ model processing]. It seamlessly connects Hasselblad X System and V System medium format digital cameras 1 to iPhone and iPad devices via Wi-Fi. Phocus Mobile can wake and connect to X2D II 100C even when the camera is powered off, and supports remote shutdown and custom camera naming.
[ A\1Ps White Balance ]
LIGHT/SHADOW. Getting colors accurate. [Balance, Contrast, Emphasis, Movement, Pattern, Unity, and A\ model processing]. It seamlessly connects Hasselblad X System and V System medium format digital cameras 1 to iPhone and iPad devices via Wi-Fi. Phocus Mobile can wake and connect to X2D II 100C even when the camera is powered off, and supports remote shutdown and custom camera naming.
[ A\2Ps Exposure/Tone ]
LINE. Fixing overall brightness + contrast. [Balance, Contrast, Emphasis, Movement, Pattern, Unity, and A\ model processing]. Thanks to Hasselblad's proprietary processing algorithm, when editing photos captured by Hasselblad cameras, Phocus Mobile can bring HNCS into full play, rendering true-to-life colours and skin tones as well as smooth and delicate colour gradation.
[ A\2Ps Exposure/Tone ]
LINE. Fixing overall brightness + contrast. [Balance, Contrast, Emphasis, Movement, Pattern, Unity, and A\ model processing]. Thanks to Hasselblad's proprietary processing algorithm, when editing photos captured by Hasselblad cameras, Phocus Mobile can bring HNCS into full play, rendering true-to-life colours and skin tones as well as smooth and delicate colour gradation.
[ A\3Ps Shadow/Highlight ]
SHAPE. Bringing back/Recovery detail. [Balance, Contrast, Emphasis, Movement, Pattern, Unity, and A\ model processing]. RAW files from all Hasselblad X System and V System medium format digital cameras, along with native HDR captures from X2D II 100C, can be displayed with full HDR highlight effects within Phocus Mobile.
[ A\3Ps Shadow/Highlight ]
SHAPE. Bringing back/Recovery detail. [Balance, Contrast, Emphasis, Movement, Pattern, Unity, and A\ model processing]. RAW files from all Hasselblad X System and V System medium format digital cameras, along with native HDR captures from X2D II 100C, can be displayed with full HDR highlight effects within Phocus Mobile.
[ A\4Ps "Painting" w/ Light ]
FORM. Local Adjustments: Using adjustment brushes for targeted lightening/darkening. [Balance, Contrast, Emphasis, Movement, Pattern, Unity, and A\ model processing]. When viewing HDR images captured by X2D II 100C on HDR-capable iPhone or iPad displays, experience the full spectrum of HNCS HDR, revealing intricate shadow detail and luminous highlights with colour gradations that match what your eyes truly see.
[ A\4Ps "Painting" w/ Light ]
FORM. Local Adjustments: Using adjustment brushes for targeted lightening/darkening. [Balance, Contrast, Emphasis, Movement, Pattern, Unity, and A\ model processing]. When viewing HDR images captured by X2D II 100C on HDR-capable iPhone or iPad displays, experience the full spectrum of HNCS HDR, revealing intricate shadow detail and luminous highlights with colour gradations that match what your eyes truly see.
[ A\5Ps Color Vibrancy ]
COLOR. Correction/Enhancing specific colors.[Balance, Contrast, Emphasis, Movement, Pattern, Unity, and A\ model processing]. Utilising the advanced neural network A\ model and the robust processing power of smartphones, it can efficiently denoise 100-megapixel RAW photos in approximately 15 seconds, producing results that look natural and realistic.
[ A\5Ps Color Vibrancy ]
COLOR. Correction/Enhancing specific colors.[Balance, Contrast, Emphasis, Movement, Pattern, Unity, and A\ model processing]. Utilising the advanced neural network A\ model and the robust processing power of smartphones, it can efficiently denoise 100-megapixel RAW photos in approximately 15 seconds, producing results that look natural and realistic.
[ A\6Ps Special Effects ]
TEXTURE. Filters: Adding stylistic enhancements [e.g., vignettes. [Balance, Contrast, Emphasis, Movement, Pattern, Unity, and A\ model processing]. Adjust camera settings, including aperture, shutter speed, and ISO, directly on your iPad/iPhone device via Wi-Fi connection. Live view functionality enables real-time adjustment of shooting modes, including continuous capture, self-timer, and interval shooting.
[ A\6Ps Special Effects ]
TEXTURE. Filters: Adding stylistic enhancements [e.g., vignettes. [Balance, Contrast, Emphasis, Movement, Pattern, Unity, and A\ model processing]. Adjust camera settings, including aperture, shutter speed, and ISO, directly on your iPad/iPhone device via Wi-Fi connection. Live view functionality enables real-time adjustment of shooting modes, including continuous capture, self-timer, and interval shooting.
[ A\7Ps Sharpening ]
SPACE. Final image sharpening. [Balance, Contrast, Emphasis, Movement, Pattern, Unity, and A\ model processing]. Expanding the possibilities of the Hasselblad workflow from studio to outdoors, Phocus Mobile takes the image editing process to a new, portable level. Phocus Mobile can render true-to-life colours, fully unleashing the advantages of the Hasselblad Natural Colour Solution [HNCS].
[ A\7Ps Sharpening ]
SPACE. Final image sharpening. [Balance, Contrast, Emphasis, Movement, Pattern, Unity, and A\ model processing]. Expanding the possibilities of the Hasselblad workflow from studio to outdoors, Phocus Mobile takes the image editing process to a new, portable level. Phocus Mobile can render true-to-life colours, fully unleashing the advantages of the Hasselblad Natural Colour Solution [HNCS].
XDC
— [Hasselblad] —
X+V
Systems
Each Lens
Tells its Story
The launch of the
X System began with the
world's first digital compact
mirrorless medium
format camera in 2016.
XDC
— [Hasselblad]—
X+V
Systems
Lens Multiverse
The launch of the
X System began with the
world's first digital compact
mirrorless medium
format camera in 2016.
XDC
— [Hasselblad] —
X+V
Systems
Lens Multiverse
The launch of the
X System began with the world's first digital compact mirrorless medium format
camera in 2016.
The highly compact X System enables portable medium format photography, combining uncompromising image quality, precision mechanics, and ergonomic design. While, Hasselblad bridges its legacy and its future with the XV Lens Adapter, providing compatibility for both X System and 907X cameras with V System lenses.
[ XCD — 3,2-4,5/20-35E ]
XCD 3,2-4,5/20-35E is a versatile zoom lens that covers wide and ultra-wide focal lengths. Boasting a superior optical design, a flexible focusing module, and a high-performance leaf shutter, it can effortlessly master a variety of themes like natural landscapes, urban landscapes, vast interior spaces, and environmental portraits with unparalleled visual power.
[ XCD — 3,2-4,5/20-35E ]
XCD 3,2-4,5/20-35E is a versatile zoom lens that covers wide and ultra-wide focal lengths. Boasting a superior optical design, a flexible focusing module, and a high-performance leaf shutter, it can effortlessly master a variety of themes like natural landscapes, urban landscapes, vast interior spaces, and environmental portraits with unparalleled visual power.
[ XCD — 2,8-4/35-100E ]
this single lens masters an extraordinary range of photographic disciplines—from sweeping landscapes and intimate portraits to dynamic street photography and spontaneous travel moments. With its remarkable f/2.8 maximum aperture at the wide end, capture life's fleeting moments in challenging light whilst creating exquisite bokeh that draws viewers into your visual narrative.
[ XCD — 2,8-4/35-100E ]
this single lens masters an extraordinary range of photographic disciplines—from sweeping landscapes and intimate portraits to dynamic street photography and spontaneous travel moments. With its remarkable f/2.8 maximum aperture at the wide end, capture life's fleeting moments in challenging light whilst creating exquisite bokeh that draws viewers into your visual narrative.
[ XCD — 2,5/25V ]
Embrace the expansive view and eternalise the captivating interplay of light and shadow. The XCD 2,5/25V has a wide-angle focal length equivalent to 20mm and a maximum aperture of f/2.5. This lens furthers Hasselblad's legacy of stellar optical performance, turning nocturnal cityscapes, starry skies, and indoor portraits into extraordinary captures.
[ XCD — 2,5/25V ]
Embrace the expansive view and eternalise the captivating interplay of light and shadow. The XCD 2,5/25V has a wide-angle focal length equivalent to 20mm and a maximum aperture of f/2.5. This lens furthers Hasselblad's legacy of stellar optical performance, turning nocturnal cityscapes, starry skies, and indoor portraits into extraordinary captures.
[ XCD — 2,5/38V ]
Equivalent to a full-frame 30mm focal length, the XCD 2,5/38V low-distortion wide-angle lens is suitable for shooting documentary, street, or landscape photography. Include more environmental details when shooting in portrait or have the soft bokeh effect from the large f/2.5 aperture highlight the subject against the background. When using the XCD 2,5/38V lens, the narrow aperture and leaf shutter blades can create Hasselblad's hallmark eight-point starburst effect on bright light sources.
[ XCD — 2,5/38V ]
Equivalent to a full-frame 30mm focal length, the XCD 2,5/38V low-distortion wide-angle lens is suitable for shooting documentary, street, or landscape photography. Include more environmental details when shooting in portrait or have the soft bokeh effect from the large f/2.5 aperture highlight the subject against the background. When using the XCD 2,5/38V lens, the narrow aperture and leaf shutter blades can create Hasselblad's hallmark eight-point starburst effect on bright light sources.
[ XCD — 2,5/55V ]
Equivalent to a full-frame 43mm focal length, the XCD 2,5/55V standard lens produces a viewpoint similar to the human eye. This perspective, combined with the soft bokeh effect from the large f/2.5 aperture, makes this lens an outstanding option for full or half-length portraits and ideal for shooting documentary, still life, or daily photography.
[ XCD — 2,5/55V ]
Equivalent to a full-frame 43mm focal length, the XCD 2,5/55V standard lens produces a viewpoint similar to the human eye. This perspective, combined with the soft bokeh effect from the large f/2.5 aperture, makes this lens an outstanding option for full or half-length portraits and ideal for shooting documentary, still life, or daily photography.
[ XCD — 2,5/90V ]
Equivalent to a full-frame 71mm focal length, the XCD 2,5/90V moderate telephoto lens is perfect for close-up portraits or still lifes. Its focal length coupled with a large f/2.5 aperture creates a beautiful soft bokeh effect that highlights the subject. When using the XCD 2,5/90V lens, the narrow aperture and leaf shutter blades can create Hasselblad's hallmark eight-point starburst effect on bright light sources.
[ XCD — 2,5/90V ]
Equivalent to a full-frame 71mm focal length, the XCD 2,5/90V moderate telephoto lens is perfect for close-up portraits or still lifes. Its focal length coupled with a large f/2.5 aperture creates a beautiful soft bokeh effect that highlights the subject. When using the XCD 2,5/90V lens, the narrow aperture and leaf shutter blades can create Hasselblad's hallmark eight-point starburst effect on bright light sources.
[ XCD — 4/28P ]
Capturing a classic concerto of light and shadow begins with the lens. XCD 4/28P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion.
[ XCD — 4/28P ]
Capturing a classic concerto of light and shadow begins with the lens. XCD 4/28P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion.
[ XCD — 4/45P ]
The XCD 4/45P is the world’s lightest digital medium format autofocus lens on the market today, weighing 320g (0.7 lbs). Its compact, lightweight build combined with world class optics makes it the perfect lens for travel, exploration, and documentary.
[ XCD — 4/45P ]
The XCD 4/45P is the world’s lightest digital medium format autofocus lens on the market today, weighing 320g (0.7 lbs). Its compact, lightweight build combined with world class optics makes it the perfect lens for travel, exploration, and documentary.
[ XCD — 3,4/75P ]
The Hasselblad XCD 3.4/75P is a standard lens with a 59mm equivalent focal length, combining powerful performance with a lightweight and agile design. In portrait and street photography, it not only enhances the allure of your work with its exceptional optical quality but also adds a unique touch of lightness to your shooting experience through its multiple ingenious lightweight design elements.
[ XCD — 3,4/75P ]
The Hasselblad XCD 3.4/75P is a standard lens with a 59mm equivalent focal length, combining powerful performance with a lightweight and agile design. In portrait and street photography, it not only enhances the allure of your work with its exceptional optical quality but also adds a unique touch of lightness to your shooting experience through its multiple ingenious lightweight design elements.
[ Aerial E24 — F2.8 ]
Generative Expand in Photoshop builds on the familiar idea of expanding an image. Users simply extend the canvas and then prompt the tool to fill the new space.
[ Aerial E24 — F2.8 ]
Generative Expand in Photoshop builds on the familiar idea of expanding an image. Users simply extend the canvas and then prompt the tool to fill the new space.
[ Aerial — Mavic Pro Cine ]
Generative Expand in Photoshop builds on the familiar idea of expanding an image. Users simply extend the canvas and then prompt the tool to fill the new space.
[ Aerial — Mavic Pro Cine ]
Generative Expand in Photoshop builds on the familiar idea of expanding an image. Users simply extend the canvas and then prompt the tool to fill the new space.
[ X+V — Lens Adapter ]
The X+V Lens Adapter supports Hasselblad’s full line of C, CB, CF, CFI, CFE, F and FE lenses; each lens functions solely with the use of the X System and 907X cameras’ electronic shutter feature. The addition of the X+V Lens Adapter to X System and 907X accessories adds over sixty lenses with focal lengths ranging from 30 to 500mm to the lens lineup.
[ X+V — Lens Adapter ]
The X+V Lens Adapter supports Hasselblad’s full line of C, CB, CF, CFI, CFE, F and FE lenses; each lens functions solely with the use of the X System and 907X cameras’ electronic shutter feature. The addition of the X+V Lens Adapter to X System and 907X accessories adds over sixty lenses with focal lengths ranging from 30 to 500mm to the lens lineup.
[ XCD — 4/21 ]
The XCD 21mm is Hasselblad’s ultra wide-angle lens. Its extremely short focal length provides a 17mm full frame equivalency, making it perfect for landscape and architecture photography. As part of the X System lens range, its lightweight and compact size perfectly complements the compact X System camera body. Like the other XCD Lenses, the XCD 21mm has an integral central shutter offering a wide range of shutter speeds and full flash synchronisation up to 1/2000th second.
[ XCD — 4/21 ]
The XCD 21mm is Hasselblad’s ultra wide-angle lens. Its extremely short focal length provides a 17mm full frame equivalency, making it perfect for landscape and architecture photography. As part of the X System lens range, its lightweight and compact size perfectly complements the compact X System camera body. Like the other XCD Lenses, the XCD 21mm has an integral central shutter offering a wide range of shutter speeds and full flash synchronisation up to 1/2000th second.
[ XCD — 3,5/30 ]
The XCD 30mm is a wide angle lens with a focal length that provides a 24mm full frame equivalency, making it the perfect landscape, reportage and travel lens.
[ XCD — 3,5/30 ]
The XCD 30mm is a wide angle lens with a focal length that provides a 24mm full frame equivalency, making it the perfect landscape, reportage and travel lens.
[ XCD — 3,5/45 ]
The XCD 45mm is the ideal standard lens for the X1D. Its moderate wide angle focal length provides a 35mm full frame equivalency, making it the perfect general purpose and travel lens.
[ XCD — 3,5/45 ]
The XCD 45mm is the ideal standard lens for the X1D. Its moderate wide angle focal length provides a 35mm full frame equivalency, making it the perfect general purpose and travel lens.
[ XCD — 2,8/65 ]
The XCD 2,8/65 is the ideal standard lens in any X System photographer’s kit. With a 50mm full frame equivalency, it’s designed to achieve the ‘normal’ focal length and mimic the human field of view. Thanks to its f/2,8 maximum aperture and 0.5 m (20 in.) minimum focus distance, the XCD 65mm is the versatile option for street, travel, and general photography.
[ XCD — 2,8/65 ]
The XCD 2,8/65 is the ideal standard lens in any X System photographer’s kit. With a 50mm full frame equivalency, it’s designed to achieve the ‘normal’ focal length and mimic the human field of view. Thanks to its f/2,8 maximum aperture and 0.5 m (20 in.) minimum focus distance, the XCD 65mm is the versatile option for street, travel, and general photography.
[ XCD — 3,2/90 ]
The XCD 90mm is the ideal portrait lens for the X1D. Its moderate telephoto focal length provides a 71mm full frame equivalency, making it the perfect portrait lens.
[ XCD — 3,2/90 ]
The XCD 90mm is the ideal portrait lens for the X1D. Its moderate telephoto focal length provides a 71mm full frame equivalency, making it the perfect portrait lens.
[ XCD — 3,5/120 MACRO ]
The XCD 120mm is the ideal macro lens for the X1D. It is suitable for both close-up work and for portrait or other photography requiring a longer focal length. As part of the X System lens range, its lightweight and compact size perfectly complements the compact X System camera body.
[ XCD — 3,5/120 MACRO ]
The XCD 120mm is the ideal macro lens for the X1D. It is suitable for both close-up work and for portrait or other photography requiring a longer focal length. As part of the X System lens range, its lightweight and compact size perfectly complements the compact X System camera body.
[ XCD — 2,8/135-178mm ]
The XCD 2,8/135 is a short telephoto lens providing a 135mm focal length. It compares to a 105mm full frame lens, making it perfect for portrait or landscape photography. The XCD 135mm features a 1 m close distance setting (1:5.8 and 1:3.4 image scale) and an aperture range between 2,8 and 32. When paired with the dedicated X Converter 1,7, the lens’ focal length grows to about 230mm, providing a 178mm full frame equivalency along with an aperture range of 4,8-55.
[ XCD — 2,8/135-178mm ]
The XCD 2,8/135 is a short telephoto lens providing a 135mm focal length. It compares to a 105mm full frame lens, making it perfect for portrait or landscape photography. The XCD 135mm features a 1 m close distance setting (1:5.8 and 1:3.4 image scale) and an aperture range between 2,8 and 32. When paired with the dedicated X Converter 1,7, the lens’ focal length grows to about 230mm, providing a 178mm full frame equivalency along with an aperture range of 4,8-55.
[ XCD — 3,5-4,5/35-75 ZOOM LENS ]
The XCD 3,5-4,5/35-75 Zoom Lens is the ninth addition to the X System lens range. Delivering the same superb image quality from edge to edge as the XCD prime lenses, this extremely high performance, compact mid-range zoom covers moderate wide angle to short telephoto focal lengths. Its internal focusing keeps the lens' dimensions constant, delivers quick autofocus and additionally keeps the overall weight down.
[ XCD — 3,5-4,5/35-75 ZOOM LENS ]
The XCD 3,5-4,5/35-75 Zoom Lens is the ninth addition to the X System lens range. Delivering the same superb image quality from edge to edge as the XCD prime lenses, this extremely high performance, compact mid-range zoom covers moderate wide angle to short telephoto focal lengths. Its internal focusing keeps the lens' dimensions constant, delivers quick autofocus and additionally keeps the overall weight down.
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