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Gerard
®
Design Systems Studio
Translucency
Dynamic Type
Micro-Motion
[-] Space
[+] Space
Balance
Unity
Rhythm
Repetition
Emphasis
Simplexity Co-D
Hierarchy
[07] Heuristics
Contrast
[09] Cognitive
Variety
[06] UX/FX
Texture
[25] IxD/FX
Scalæbility
[08] Gestalt
Proportion
[+32] UX/UI Laws
Alignment
[UDE] Elements
Patterns
Color Interactions
UX/UCD Focused
UX/UCD Focused
Jacob's law
Jacob's law
Restorff’s Law
Restorff’s Law
Zeigarnik’s Law
Zeigarnik’s Law
Peak’s Law
Peak’s Law
Miller’s Law
Miller’s Law
Pragnanz’s Law
Pragnanz’s Law
Gestalt’s Rules
Gestalt’s Rules
Doherty’s Law
Pragnanz’s Law
Razor’s Law
Razor’s Law
Tesler’s Law
Tesler’s Law
Campbell’s Law
Razor’s Law
Pareto’s Law
Pareto’s Law
Postel’s Law
Postel’s Law
IxD Principles
IxD Principles
Design Principles
Design Principles
Rams’ Principles
Rams’ Principles
W3C Compliances
W3C Compliances
UX/UCD Focused
UX/UCD Focused
User-Centered Foundations.
Principles, elements, guidelines, laws, & rules as a solid design approach. Equitable in use, flexible in use, simple and intuitive to use, with perceptible information, and tolerance for error, with low physical effort, size/space, for inclusive & universal design.

32°
To rule design, develop
and test any UX/UI with
KPIs measurement in mind.
UXP UX Principles [PARAMOUNT DESIGN Axioms]
.
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