HOW IT WORKS: Cognitive load increases if too many items are presented simultaneously. Grouping, chunking, or simplifying information helps users process and remember content efficiently.

IN UX/UI/AI DESIGN: UX, UI, and AIX designers structure menus, forms, and content into manageable chunks. AI can dynamically condense or summarize information, reducing memory load.

EXAMPLE: A menu shows 7 primary options with submenus for detail. GenAI chat interfaces present 5–7 options per prompt to avoid overwhelming users.