GDS — Portfolio Presentation

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Design Principles for H\G

The most successful and enduring designs are based on a deep understanding of how people think, feel, and interact with the world. The principles here reflect this reality, and form the foundation for guidance throughout the Human \nterface Guidelines. There’s no one right way to apply these principles.

Pr

Design Principles for H\G

The most successful and enduring designs are based on a deep understanding of how people think, feel, and interact with the world. The principles here reflect this reality, and form the foundation for guidance throughout the Human \nterface Guidelines. There’s no one right way to apply these principles.

1

Purpose

Make something meaningful. Design starts with intention. Identify what matters most to the people you’re designing for. Focus on making those things great, and you’ll create an experience that people truly value.

1

Purpose

Make something meaningful. Design starts with intention. Identify what matters most to the people you’re designing for. Focus on making those things great, and you’ll create an experience that people truly value.

2

Agency

Let people do things their own way. An interface exists to help people accomplish their goals. Give them the freedom to act, keep them informed about what’s happening, and make it easy to recover from mistakes.

2

Agency

Let people do things their own way. An interface exists to help people accomplish their goals. Give them the freedom to act, keep them informed about what’s happening, and make it easy to recover from mistakes.

3

Responsibility

Act in people’s best interest. Your work has an impact on people’s lives. Earn their trust by prioritizing safety and privacy, and being transparent about what your product does and why.

3

Responsibility

Act in people’s best interest. Your work has an impact on people’s lives. Earn their trust by prioritizing safety and privacy, and being transparent about what your product does and why.

4

Familiarity

Build on what people know. Drawing on concepts people already understand helps them feel immediately at home. Ground your experience in established physical and digital patterns and apply them consistently throughout your design.

4

Familiarity

Build on what people know. Drawing on concepts people already understand helps them feel immediately at home. Ground your experience in established physical and digital patterns and apply them consistently throughout your design.

5

Flexibility

Adapt to diverse contexts and needs. People use your software in ways as unique as they are. The more your design acknowledges this, the more people feel welcome to use it. Be mindful of experiences other than yours, and try to support as many devices, types of interaction, and perspectives as possible.

5

Flexibility

Adapt to diverse contexts and needs. People use your software in ways as unique as they are. The more your design acknowledges this, the more people feel welcome to use it. Be mindful of experiences other than yours, and try to support as many devices, types of interaction, and perspectives as possible.

6

Simplicity

Be clear and direct. A well-designed experience removes the unnecessary, with every element earning its place. When your interface is logically organized and straightforward to navigate, it’s easier to get things done.

6

Simplicity

Be clear and direct. A well-designed experience removes the unnecessary, with every element earning its place. When your interface is logically organized and straightforward to navigate, it’s easier to get things done.

7

Craft

Care about every detail. Your design is a reflection of how much you care. It shows your dedication to delivering the best possible experience for people. Take the time to do the work well.

7

Craft

Care about every detail. Your design is a reflection of how much you care. It shows your dedication to delivering the best possible experience for people. Take the time to do the work well.

8

Delight

Make it human. People remember how a product makes them feel. Think about the emotions that are right for your experience, and aim to deliver them in a way that’s satisfying, enriching, and a joy to use.

8

Delight

Make it human. People remember how a product makes them feel. Think about the emotions that are right for your experience, and aim to deliver them in a way that’s satisfying, enriching, and a joy to use.