Gerard

®

Design Systems Studio

UX/UCD

UX/UCD

Foundations

Foundations

UX/UCD

UX/UCD

UX/UCD

Foundations

Foundations

Foundations

UX/UCD Focused

UX/UCD Focused

Jacob's law

Jacob's law

Restorff’s Law

Restorff’s Law

Zeigarnik’s Law

Zeigarnik’s Law

Peak’s Law

Peak’s Law

Miller’s Law

Miller’s Law

Pragnanz’s Law

Pragnanz’s Law

Gestalt’s Rules

Gestalt’s Rules

Doherty’s Law

Pragnanz’s Law

Razor’s Law

Razor’s Law

Tesler’s Law

Tesler’s Law

Campbell’s Law

Razor’s Law

Pareto’s Law

Pareto’s Law

Postel’s Law

Postel’s Law

IxD Principles

IxD Principles

Design Principles

Design Principles

Rams’ Principles

Rams’ Principles

W3C Compliances

W3C Compliances

UX/UCD Focused

UX/UCD Focused

Jacob’s Law

Jacob’s Law

Jacob’s Law

Jacob’s Law

Restorff’s Law

Restorff’s Law

Restorff’s Law

Restorff’s Law

Zeigarnik’s Law

Zeigarnik’s Law

Zeigarnik’s Law

Zeigarnik’s Law

Peak’s Law

Peak’s Law

Peak’s Law

Peak’s Law

Miller’s Law

Miller’s Law

Miller’s Law

Miller’s Law

Pragnanz’s Law

Pragnanz’s Law

Pragnanz’s Law

Pragnanz’s Law

Gestalt’s Rules

Gestalt’s Rules

Gestalt’s Rules

Gestalt’s Rules

Doherty’s Law

Doherty’s Law

Doherty’s Law

Doherty’s Law

Razor’s Law

Razor’s Law

Razor’s Law

Razor’s Law

Tesler’s Law

Tesler’s Law

Tesler’s Law

Tesler’s Law

Campbell’s Law

Campbell’s Law

Campbell’s Law

Campbell’s Law

Pareto’s Law

Pareto’s Law

Pareto’s Law

Pareto’s Law

Postel’s Law

Postel’s Law

Postel’s Law

Postel’s Law

IxD Principles

IxD Principles

IxD Principles

IxD Principles

Design Principles

Design Principles

Design Principles

Design Principles

Rams’ Principles

Rams’ Principles

Rams’ Principles

Rams’ Principles

W3C Compliances

W3C Compliances

W3C Compliances

W3C Compliances

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UXUX
UXUX
UXUX
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UCD FoundationsUCD Foundations
UCD FoundationsUCD Foundations
UCD FoundationsUCD Foundations

These foundations are key to generate
UX Research, Information Architecture, Wireframing, Prototyping, User-Testing, Visual Design, IxD, Accessibility,

Feedback, RWD, & consistency to

the ultimate universal UX/UI.

First, the first: UCD Foundations. Foundations are universal principles. All of them focused
on the user to bring:
User-Centered Design with accessibility, consistency, hierarchy, where context is key,
to put the user in control, with usability testing methods among several paths and guidance.

User-Centered Foundations.
Principles, elements, guidelines, laws, & rules as a solid design approach. Equitable in use, flexible in use, simple and intuitive to use, with perceptible information, and tolerance for error, with low physical effort, size/space, for inclusive & universal design.

Principles of Good Design™

His emphasis on minimalism and reductionism is both refreshing & necessary in a world inundated w/ excess.

Principles of Good Design™

His emphasis on minimalism and reductionism is both refreshing & necessary in a world inundated w/ excess.

Principles of Good Design™

His emphasis on minimalism and reductionism is both refreshing & necessary in a world inundated w/ excess.

Three UCD KPI metrics:

Three important metrics to evaluate UCD success are usability (how easily users can accomplish tasks), user satisfaction (how users feel about their experience), and efficiency (how quickly and effectively users can complete their tasks). These metrics help ensure a positive & productive user experience in an user interface.

Usability 80%

A common benchmark is around 80%.

Satisfaction80 points

Scores above 80 are considered excellent.

Efficiency
5 CTR

Less than 5 clicks (touch)
for common tasks suggest higher efficiency.

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UCD FoundationsUCD Foundations

Crafting experiences between people and machines that feel deeply human through simplicity, empathy, and insight.

Crafting experiences between people and machines that feel deeply human through simplicity, empathy, and insight.

UXP UX Principles [PARAMOUNT DESIGN Axioms]

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Current availability

We’re open for business and new collaborations.

Current availability

We’re open for business and new collaborations.