UX//Law 01 / Rule 01
01/08Proximity//_
.UX/Pr

UX//Law 01 / Rule 01
Proximity//
.UX/Pr

//Gr1

//Gr1

Gestalt's/Rule/GR1
Elements close together are perceived as related.

Gestalt/1
Elements close together are perceived as related.

[Proximity]

HOW IT WORKS: Spatial closeness creates visual relationships. Users automatically associate items that are near, helping reduce cognitive effort when scanning and interpreting interfaces.


IN UX/UI/AI DESIGN: UX, UI, and AIX designers use grouping to clarify structure, such as menus, lists, and content cards. AI can dynamically adjust layouts, clustering related items based on usage patterns.


EXAMPLE: A dashboard groups related statistics together, while GenAI adapts card placement based on user interaction frequency to enhance comprehension.

Proximity
Origin

Proximity

Origin

Proximity
Origin

The Rule of Proximity comes from early Gestalt psychology in the 1920s. Psychologists observed that the human brain naturally groups objects that are near each other, forming meaningful clusters from visual stimuli.

The Rule of Proximity comes from early Gestalt psychology in the 1920s. Psychologists observed that the human brain naturally groups objects that are near each other, forming meaningful clusters from visual stimuli.

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