HOW IT WORKS: Users select the simplest available option to reach a goal. When systems remove unnecessary steps, repetition, or complexity, users complete tasks faster and are more likely to continue using the product.

IN UX/UI/AIX DESIGN: UX, UI, and AIX designers reduce steps, simplify navigation, and automate repetitive actions. AI experiences anticipate intent and offer shortcuts, recommendations, and prefilled content to minimize user effort.

EXAMPLE: An ecommerce platform automatically fills shipping data and proposes delivery options, while a GenAI assistant summarizes product differences so users can decide with minimal interaction.